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About Page Street Performance

Coaching that looks after an athlete's training, fueling, and mindset together, because each one affects the others.

Boilerplate in three lengths, for direct use. Copy as-is.

Short

Page Street Performance is a coaching membership, not a fitness app. One coach looks after an athlete's training, fueling, and mindset together, because each one affects the others.

Medium

Page Street Performance is a coaching membership, not a fitness app. One coach looks after an athlete's training, fueling, and mindset together, because each one affects the others. Founded in 2025 by Ivan Sanz, PSP coaches in programs with a shared start date. The first, Rebuild · November, starts 16 November 2026: eight weeks of strength training, with fueling and mindset support alongside. Memberships are month-to-month. pagestreetperformance.com

Long

Page Street Performance is a coaching membership, not a fitness app. One coach looks after an athlete's training, fueling, and mindset together, because each one affects the others. Members follow a program with a shared start date, and the coach makes the individual calls: their weights, their fueling, when they move up or hold, and swaps for anything that hurts. The PSP app carries the sessions, the demos, the plate, and the coach thread; the coaching stays with the coach. Founded in 2025 by Ivan Sanz (NASM-CPT and Sports Nutrition Coach, NSCA-CSCS in progress), PSP is founder-coached and deliberately small. Memberships are month-to-month, with a first-month guarantee. pagestreetperformance.com

Background

What it is

Page Street Performance is a coaching membership, not a fitness app. One coach looks after an athlete's training, fueling, and mindset together. Members join a program with a shared start date: the first, Rebuild, is eight weeks of strength training built around the holidays, followed by the Strength track. The coach reads every weekly check-in and decides when each athlete moves up or holds. The app carries the sessions, the demos, the plate, and the coach's replies. It does not do the coaching.

How a week works

Three full-body strength sessions a week, each under an hour, in a gym or at home, followed set by set in the app with a demo for every lift. Fueling is a daily protein target and a plate in hand portions (palms of protein, cupped hands of carbs) rather than calorie counting: more carbs on training days, fewer on rest days. On the weekend athletes file a five-minute check-in on energy, recovery, stress, sleep, and fueling. The coach reads it and makes the call for next week: move up where it's earned, or hold.

Who it is for

Adults who want to get back into training, or build the habit properly for the first time, and can train three days a week. It is for people who care more about a habit that lasts than a quick result. It is not for anyone wanting a crash diet or a transformation in eight weeks.

What makes it different

Most people manage training, fueling, and mindset separately, from sources that never talk to each other. At PSP one named coach holds all three, reads the weekly check-in, and decides when each athlete moves up or holds, with systems that take away the admin around it.

Where it started

PSP began in San Francisco, shaped by coaching, technology, and community roots, and is now anchored in Berlin.

Founder & head coach

Biography in two lengths. Written in third person, for direct use.

Ivan Sanz

Founder & head coach · Strength & conditioning · Berlin
Short

Ivan Sanz is the founder and head coach of Page Street Performance. He writes the program, reads every check-in, and coaches group classes on a Berlin gym floor each week.

Long

Ivan Sanz is the founder and head coach of Page Street Performance. He spent fifteen years building internet infrastructure before coming to coaching, and he reads bodies the way he read systems: where most people see an effort problem, he sees a configuration one — training, fueling, recovery, and mindset working against each other instead of together. He writes the program himself and reads every weekly check-in. He has coached 250+ group classes across San Francisco and Berlin, and still coaches on a Berlin gym floor each week. His coaching principles: foundations before intensity, and never fear or shame as fuel.

  • NASM Certified Personal Trainer
  • NASM Sports Nutrition Coach
  • NSCA-CSCS in progress
  • 250+ group classes coached across San Francisco and Berlin
  • Ironman 70.3 · CrossFit since 2011

Ivan Sanz writes the program and makes every coaching decision. Questions about training, nutrition, or health always route to the coach.

Attributed quotes

Published with permission. Please attribute as shown; for reprint beyond quotation, write to press@pagestreetperformance.com.

“I could type a paragraph about his knowledge of the human body and how it relates to fitness — but what stands out most is Ivan's heart.”

Lizzie Siegel Coaching client · San Francisco

“What stands out about Ivan isn't just his knowledge, it's how much he cares about his clients getting better. His passion lies in seeing you grow. You'll work hard, and you'll get results.”

Jackson Maschoff Head Coach & Lead Programmer · Flagship Athletics, San Francisco

“He's super encouraging, catches the little things with your form, and is just such a positive, happy person. He makes working out feel fun and gives the whole class a great energy.”

Amanda Watson Head Coach & Owner · The Cove, Half Moon Bay

Fast facts

Founded
2025
Legal entity
Page Street Performance UG (haftungsbeschränkt)
Registered
Amtsgericht Berlin-Charlottenburg · HRB 280079 B
VAT ID
DE459457611
Managing director
Ivan Sanz
Headquarters
Berlin, Germany
Origins
San Francisco, California
Category
Coaching membership — training, fueling, and mindset
Membership
Rebuild · November: €49/month for the first 10 seats, then €79, locked in for as long as the member stays. VAT included. Month-to-month, no contract.
Guarantee
If a member isn't satisfied in their first month, the first month's fee is refunded in full. Conditions in Terms.
Member app
app.pagestreetperformance.com — installs from the browser, no app store
Newsletter
Twice a month, free — archive · subscribe
Press contact
press@pagestreetperformance.com
General contact
hello@pagestreetperformance.com

Current membership pricing and availability are published on the home page.

Brand assets

The mark, the palette, and product images. Please use these rather than screenshotting the site. They are provided for editorial and press use — to identify Page Street Performance in coverage — subject to the guidance below. © Page Street Performance UG (haftungsbeschränkt).

The mark

Download the mark (SVG)

Wordmark: “Page Street Performance,” set in DM Sans.

Palette

Name Hex Use
Dark #1D1D1B Primary ink. The mark, headlines, body copy.
Paper #F5F5F4 Page background, site and app.
Spark #E7FF6D Calls to action only. Never decorative.
Motivation #FF327A Interaction and hover states.
Mint #C5F3CE Soft accent surfaces and tinted panels.
Forest #218331 Accessible green for text accents.
Muted #5F5F5D Secondary text, captions, metadata.
Line #E4E4E2 Hairline rules and dividers.

Typeface

DM Sans, weights 400–700. The same family runs across the marketing site and the member app. Where DM Sans is unavailable, fall back to a neutral sans — system-ui, Inter, or Helvetica Neue.

Product images

Screens from the member app. Click to open full size.

The member app's Today view, showing the day's session and its movements.
Today — the day's session, its movements and targets.
The guided session view, showing a movement demo, working weight and rep range.
Guided session — one movement at a time, paced.
The coaching thread, showing a note from the coach and the athlete's reply.
Coaching thread — the coach's notes and replies.
The weekly check-in, rating energy, recovery, stress, sleep and fueling.
Weekly check-in — energy, recovery, stress, sleep, fueling.
The daily fuel view, showing hand-portion guidance for protein, carbs and vegetables.
Daily fuel — hand portions, not calorie counting.
The journey view, showing where the athlete sits in the build-and-recover cycle.
Journey — the build-and-recover cycle over time.

Using the assets

Please do
  • Keep clear space around the mark equal to at least half its height.
  • Reproduce the mark in Dark #1D1D1B on Paper or white, or reversed in Paper on a solid dark field.
  • Set accompanying type in DM Sans, or a neutral sans fallback.
  • Scale proportionally, at a minimum of 24px so the counters stay legible.
Please don't
  • Use Spark lime for anything but a call to action — it is not a highlight or a background.
  • Recolor, gradient, outline, or add effects to the mark.
  • Stretch, squash, rotate, or crop it.
  • Place it on a busy photograph or a low-contrast tint.

Published writing

Ivan Sanz writes twice a month on training, fueling, mindset, and what he sees on the floor. Free to read, and quotable with attribution. Full archive.

Date Category Title
NewsletterHow to train when something feels off
NewsletterHow to make your last rep look like your first
NewsletterHow to train for what you think you can't do
NewsletterHow to plan a week of food around your training
NewsletterWe had a plan.
NewsletterI took everything off the bike.
NewsletterThe one person I couldn't crack.
NewsletterYour comeback doesn't need to hurt.
NewsletterYou can't cram fitness.
NewsletterYou're eating too little to grow.
NewsletterI hate gyms.
NewsletterYou can hit every metric and still lose.
NewsletterThe week isn't pass/fail.
NewsletterYou don't get stronger in the gym.
NewsletterWhat if your nutrition just needs to match your training?
NewsletterHard sessions don't mean what you think they mean
NewsletterYou're working hard in the wrong direction.

Contact

For interviews, commentary, or anything else press-related, write to press@pagestreetperformance.com. Ivan Sanz speaks on coaching practice, the coordination problem in training and nutrition, and building a coaching business from Berlin. Interviews in English or Portuguese.

Partnerships and everything else: hello@pagestreetperformance.com. Legal and privacy inquiries: legal@pagestreetperformance.com. Company disclosures: Impressum.

Last updated 21 September 2026.