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press@pagestreetperformance.com
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hello@pagestreetperformance.com
Brand assets
Logo, palette, product images

About Page Street Performance

Coaching that runs an athlete's training, fueling, and mindset as one plan — rebuilt every Monday around the week they actually had.

Boilerplate in three lengths, for direct use. Copy as-is.

Short

Page Street Performance is a coaching membership, not a fitness app. A named human coach runs an athlete's training, fueling, and mindset as one plan, rebuilt every Monday around the week they actually had.

Medium

Page Street Performance is a coaching membership, not a fitness app. A named human coach runs an athlete's training, fueling, and mindset as one plan, rebuilt every Monday around the week they actually had. Founded in 2025 by Ivan Sanz, PSP is founder-coached; the founding cohort is capped at twenty members. Memberships are month-to-month. pagestreetperformance.com

Long

Page Street Performance is a coaching membership, not a fitness app. A named human coach runs an athlete's training, fueling, and mindset as one plan — the three things most people end up managing separately, for themselves — and rebuilds that plan every Monday around the week the athlete actually had. Software is where the coaching lands, never the thing doing the coaching. Founded in 2025 by Ivan Sanz (NASM-CPT and Sports Nutrition Coach, NSCA-CSCS in progress), PSP is founder-coached and deliberately small. Memberships are month-to-month, with a first-month guarantee. pagestreetperformance.com

Background

What it is

Page Street Performance is a coaching membership for adults who train seriously, not a fitness app. A named human coach holds an athlete's training, fueling, and mindset as a single plan, reads their weekly check-in, and rebuilds the following week from what actually happened. The software carries the plan, the sessions, the fueling, and the coach's replies. It does not do the coaching.

How a week works

The plan lands Monday: training, fueling, and mindset in one brief, written against the athlete's real capacity. They train through the week, with sessions paced one movement at a time. They fuel by a hand-portion plate model — palms of protein, cupped hands of carbs — rather than counting calories. On the weekend they file a five-minute check-in: energy, recovery, stress, sleep, fueling, plus a win and a friction point. The coach reads it, and next Monday's plan is built from it. A bad week bends the plan instead of breaking it.

Who it is for

Adults who train seriously and have been their own programmer, nutritionist, and motivator at once — running three plans that were never written to work together. It is for people who want structure that survives a bad week. It is not for anyone wanting daily motivational push, on-demand hand-holding, or a shortcut.

What makes it different

Most coaching either scales without personalizing or personalizes in ways that don't scale. PSP does neither: one named coach writes the plan, reads the weekend check-in, and rebuilds the next week from it. Training, fueling, and mindset arrive in one Monday brief instead of from three sources that never talk to each other, supported by systems that remove the admin that usually makes real personalization impossible.

Where it started

PSP began in San Francisco, shaped by coaching, technology, and community roots, and is now anchored in Berlin.

Founder & head coach

Biography in two lengths. Written in third person, for direct use.

Ivan Sanz

Founder & head coach · Strength & conditioning · Berlin
Short

Ivan Sanz is the founder and head coach of Page Street Performance. He writes each plan, reads every check-in, and coaches group classes on a Berlin gym floor each week.

Long

Ivan Sanz is the founder and head coach of Page Street Performance. He spent fifteen years building internet infrastructure before coming to coaching, and he reads bodies the way he read systems: where most people see an effort problem, he sees a configuration one — training, fueling, recovery, and mindset working against each other instead of together. He writes each plan himself and reads every weekly check-in. He has coached 250+ group classes across San Francisco and Berlin, and still coaches on a Berlin gym floor each week. His coaching principles: foundations before intensity, and never fear or shame as fuel.

  • NASM Certified Personal Trainer
  • NASM Sports Nutrition Coach
  • NSCA-CSCS in progress
  • 250+ group classes coached across San Francisco and Berlin
  • Ironman 70.3 · CrossFit since 2011

Ivan Sanz writes every plan and makes every coaching decision. Questions about training, nutrition, or health always route to the coach.

Attributed quotes

Published with permission. Please attribute as shown; for reprint beyond quotation, write to press@pagestreetperformance.com.

“I could type a paragraph about his knowledge of the human body and how it relates to fitness — but what stands out most is Ivan's heart.”

Lizzie Siegel Coaching client · San Francisco

“What stands out about Ivan isn't just his knowledge, it's how much he cares about his clients getting better. His passion lies in seeing you grow. You'll work hard, and you'll get results.”

Jackson Maschoff Head Coach & Lead Programmer · Flagship Athletics, San Francisco

Fast facts

Founded
2025
Legal entity
Page Street Performance UG (haftungsbeschränkt)
Registered
Amtsgericht Berlin-Charlottenburg · HRB 280079 B
VAT ID
DE459457611
Managing director
Ivan Sanz
Headquarters
Berlin, Germany
Origins
San Francisco, California
Category
Coaching membership — training, fueling, and mindset
Membership
€150/month founding rate for the first twenty members, locked for the life of the membership; €180/month after. Month-to-month, no contract.
Guarantee
If a member isn't satisfied in their first month, the first month's fee is refunded in full. Conditions in Terms.
Member app
app.pagestreetperformance.com — installs from the browser, no app store
Newsletter
Twice a month, free — archive · subscribe
Press contact
press@pagestreetperformance.com
General contact
hello@pagestreetperformance.com

Current membership pricing and availability are published on the founding cohort page.

Brand assets

The mark, the palette, and product images. Please use these rather than screenshotting the site. They are provided for editorial and press use — to identify Page Street Performance in coverage — subject to the guidance below. © Page Street Performance UG (haftungsbeschränkt).

The mark

Download the mark (SVG)

Wordmark: “Page Street Performance,” set in DM Sans.

Palette

Name Hex Use
Dark #1D1D1B Primary ink. The mark, headlines, body copy.
Paper #F5F5F4 Page background, site and app.
Spark #E7FF6D Calls to action only. Never decorative.
Motivation #FF327A Interaction and hover states.
Mint #C5F3CE Soft accent surfaces and tinted panels.
Forest #218331 Accessible green for text accents.
Muted #5F5F5D Secondary text, captions, metadata.
Line #E4E4E2 Hairline rules and dividers.

Typeface

DM Sans, weights 400–700. The same family runs across the marketing site and the member app. Where DM Sans is unavailable, fall back to a neutral sans — system-ui, Inter, or Helvetica Neue.

Product images

Screens from the member app. Click to open full size.

The member app's Today view, showing the day's session and its movements.
Today — the day's session, its movements and targets.
The guided session view, showing a movement demo, working weight and rep range.
Guided session — one movement at a time, paced.
The coaching thread, showing a note from the coach and the athlete's reply.
Coaching thread — the coach's notes and replies.
The weekly check-in, rating energy, recovery, stress, sleep and fueling.
Weekly check-in — energy, recovery, stress, sleep, fueling.
The daily fuel view, showing hand-portion guidance for protein, carbs and vegetables.
Daily fuel — hand portions, not calorie counting.
The journey view, showing where the athlete sits in the build-and-recover cycle.
Journey — the build-and-recover cycle over time.

Using the assets

Please do
  • Keep clear space around the mark equal to at least half its height.
  • Reproduce the mark in Dark #1D1D1B on Paper or white, or reversed in Paper on a solid dark field.
  • Set accompanying type in DM Sans, or a neutral sans fallback.
  • Scale proportionally, at a minimum of 24px so the counters stay legible.
Please don't
  • Use Spark lime for anything but a call to action — it is not a highlight or a background.
  • Recolor, gradient, outline, or add effects to the mark.
  • Stretch, squash, rotate, or crop it.
  • Place it on a busy photograph or a low-contrast tint.

Published writing

Ivan Sanz writes twice a month on training, fueling, mindset, and what he sees on the floor. Free to read, and quotable with attribution. Full archive.

Date Category Title
NewsletterHow to plan a week of food around your training
NewsletterWe had a plan.
NewsletterI took everything off the bike.
NewsletterThe one person I couldn't crack.
NewsletterYour comeback doesn't need to hurt.
NewsletterYou can't cram fitness.
NewsletterYou're eating too little to grow.
NewsletterI hate gyms.
NewsletterYou can hit every metric and still lose.
NewsletterThe week isn't pass/fail.
NewsletterYou don't get stronger in the gym.
NewsletterWhat if your nutrition just needs to match your training?
NewsletterHard sessions don't mean what you think they mean
NewsletterYou're working hard in the wrong direction.

Contact

For interviews, commentary, or anything else press-related, write to press@pagestreetperformance.com. Ivan Sanz speaks on coaching practice, the coordination problem in training and nutrition, and building a coaching business from Berlin. Interviews in English or Portuguese.

Partnerships and everything else: hello@pagestreetperformance.com. Legal and privacy inquiries: legal@pagestreetperformance.com. Company disclosures: Impressum.

Last updated 21 September 2026.